https://www.betharmstrongdesign.com/original-paintings daily 0.75 2023-07-21 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1668115829759-QXIMHEYQ31U8XZQW0VEQ/The-Bluest-Iris-Framed.jpg https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1666743100753-9VND4JPGHTMQSIFUGFB5/C1C0467D-D527-4172-A273-525F293E2194.jpg https://www.betharmstrongdesign.com/about daily 0.75 2025-08-21 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/f080c75a-93e1-48ae-bca2-ab85e9a003b1/Beth+Armstrong.jpg Contact https://www.betharmstrongdesign.com/returns-shipping daily 0.75 2023-11-29 https://www.betharmstrongdesign.com/inspiration daily 0.75 2021-06-21 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1624163762798-8ZC8M0J1D4ZRTAGJ18AP/NZFernFronds_KateNewlandCreative_Landscapeshot+2.jpg Inspiration - Trees that Count I am delighted to announce that I have teamed up with ‘Trees that Count’ a conservation charity bringing together community, business, and every day Kiwis with the vision of planting 200 million native trees across the country. This charity’s values align very closely with my own, as nature conservation is a topic that is dear to my heart. I feel a strong connection to the natural world, shaped by my upbringing on remote Scottish Isles. I owe this deep appreciation and wonder of nature to my father and his devotion to conservation. From an early age, I was introduced to the critical importance of protecting our natural world and this love of nature has led me to deepen my own passion for conservation. It felt fitting therefore that with my first collection of silk scarves, inspired by the beauty of New Zealand’s endemic ferns, to give back to our natural world by donating funds towards a much needed conservation project here in New Zealand. https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1624318529121-VP6P896ISL4052O6192F/Social-media-3_WEB.jpg Inspiration - You’re looking after our rare species! 80% of our trees, ferns and flowering plants are endemic (found only in New Zealand). Our unique native trees such as the kōwhai, pōhutukawa, kauri and tī kōuka (cabbage tree) are something we’re all proud of and embedded in our identity as New Zealanders. By helping plant more of our iconic native species, you’re protecting our unique flora and fauna for the future. https://www.betharmstrongdesign.com/terms-conditions daily 0.75 2023-11-29 https://www.betharmstrongdesign.com/home-1 daily 1.0 2026-02-25 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/fd893f01-fd73-4b2d-a945-e85314ded146/BethArmstrongDesign_GoldFronds_headscarf_back.jpg Home SILK SCARVES https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/65f0f77e-9b55-449d-9ae0-4049594710a5/The-Bluest-Iris_BethArmstrong_WEB.jpg Home PAINTINGS https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1624844859699-59H3JGAQI5XXLRHLOS3S/Social-media-3_WEB.jpg Home - Proud Supporter of Trees that Count 80% of our trees, ferns and flowering plants are endemic (found only in New Zealand). Our unique native trees such as the kōwhai, pōhutukawa, kauri and tī kōuka (cabbage tree) are something we’re all proud of and embedded in our identity as New Zealanders. By helping plant more of our iconic native species, you’re protecting our unique flora and fauna for the future. Read more about my partnership with Trees that Count and the inspiration behind my latest collection of silk scarves. https://www.betharmstrongdesign.com/collaborations daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/975b0f1c-a624-4979-9f85-66c96b62b1bc/Mum-in-Shop-Hi-Res.jpg Collaborations My mother, Patricia Johnston wearing one of her own designs in her knitwear shop in Lerwick, Shetland. https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/ba8cfb24-b268-4637-ac71-3b5afd60cd9c/SilverFernRoseGold.jpg Collaborations https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/944de038-8cb3-498f-acbc-b28272894285/Maywick_GudrunJohnston_ShetlandTrader3_PomPomPress_2021__ALI4325_COATED.jpg Collaborations Maywick - Gudrun Johnston https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/ab12ca64-4405-4e48-b4ad-4d3cc5efd977/Bamboo_BethArmstrongDesign.jpg Collaborations https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/ad330e6a-ce03-4ad6-a58d-4736756f5f25/KioKio_BethArmstrongDesign.jpg Collaborations https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/510892c6-82c6-463a-b97c-9ff4085e5e61/Soorik_GudrunJohnston_ShetlandTrader3_PomPomPress_2021__ALI5129_COATED%281%29.jpg Collaborations Soorik - Gudrun Johnston https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1623720701831-919GGGCJYGH58WY7556R/GudrunJohnston.jpg Collaborations - Shetland Trader - Book 3 - Heritage My sister, Gudrun Johnston, is a knitwear designer. Also known under her business name ‘Shetland Trader’. Gudrun has published several knitwear books already. For her third publication ‘Shetland Trader - Book 3 - Heritage’, Gudrun asked me to provide some illustrations to go alongside her knitwear designs. This book project is particularly special to me, not only as I am collaborating with my sister but also because this book was written and published in honour of our late mother, Patricia Johnston. Patricia herself was a knitwear designer in the 70’s in Shetland and was the inspiration for Gudrun to take up knitwear design later in her life. Patricia was known as having a ‘green thumb’ meaning she loved plants, both in her own garden and in her home. When we picture her at home in the beautiful interiors she created she was always surrounded by lots of pot plants. It felt fitting therefore to include some botanical illustrations within the book too. Along with some of Gudrun’s own designs, she has carefully curated a selection of our mother’s original designs and written up the patterns so that others may enjoy knitting these too and continue to enjoy these beautiful designs for years to come. Included within this book are beautiful schematics by Gudrun’s daughter, Maya Durham. It is a tribute to our late mother and a very special collaboration between mothers, sisters and daughters. This publication was published by PomPom. Each book purchased from PomPom’s website, was gift-wrapped in the Kiokio pattern design you see (below right). https://www.betharmstrongdesign.com/privacy-policy daily 0.75 2021-06-10 https://www.betharmstrongdesign.com/wallpaper daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/2fbba7e0-275a-437b-bc47-4ac252cc3e6e/Raurenga_Bathroom-Mockup.jpg Wallpaper Raurenga - Kidney Fern https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/d19bf1aa-9e5b-4aa0-b8e9-8c0b9f76a0f7/Kio-Kio-Chair_InteriorMockup_DesignbyBethArmstrong.jpg Wallpaper KioKio https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/0fc51a87-6ee5-471a-8238-97bdf799b1c5/Kowhai_Nutmeg_BethArmstrongDesign.jpg Wallpaper Kowhai - Nutmeg https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/05b23619-4c71-46fb-80c8-1f679eed96bd/Bathroom-Mockup-KOWHAI_BethArmstrongDesign.jpg Wallpaper Kowhai - Green https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/7d10113b-a1e3-42a2-8c33-8b3e3c2bcb37/PiuPiu_Crown-Fern_Bathroom-Mockup.jpg Wallpaper Piu Piu (Crown Fern) https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/ed97e624-52b1-4be3-accf-d1a76a943813/Crown-Fern-Cushion_BethArmstrongDesign.jpg Wallpaper Piu Piu (Crown Fern) https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/2db1a822-e633-437e-999d-4fd10b11e78b/Kidsbedroom_Mockup_Tirrik.jpg Wallpaper Tern Sunset https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/5e0fb845-d58d-448e-a565-dc9fc1ba44d0/SouthernCross_BethArmstrong.jpg Wallpaper Southern Cross - Māhutonga https://www.betharmstrongdesign.com/illustration daily 0.75 2024-04-10 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/ecf664bd-2cd7-4ac4-aeeb-5b674876903e/Hair-Flora_AF_Beth-Armstrong_03.jpg Illustration https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1ba1a715-cb2c-4250-9b37-d37d729442a1/Butterfly-Wonder_Abundant-Flora_Beth-Armstrong_02.jpg Illustration https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/a21d3486-1652-49f2-9f47-0c65d16d8198/Nestled_Abundant-Flora_BethArmstrong_01.jpg Illustration https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/3acfc6ca-51b5-4493-8ea7-860ace34cfde/Blondie-Surfer_FINAL_Embrace-the-Seasons_v2.jpg Illustration https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/d0d60db2-e944-46a8-83b7-c86034e2b870/Riding-High-in-the-Sunshine.jpg Illustration https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/b3aec5eb-13ef-4fa3-bff9-6c22e93babf4/Nestled_LR_No-pattern_Beth-Armstrong.jpg Illustration https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/6d3b7b96-19c8-4f57-8105-22e7dff1e04f/Beret-Lady-in-Green-Coat_LR_BethArmstrong.jpg Illustration https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/e13cd26a-0fde-4eef-99cb-2862d0d537d1/Dancing-Boy-with-red-curly-hair.jpg Illustration https://www.betharmstrongdesign.com/pattern daily 0.75 2024-02-13 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/117364db-2c33-4841-952f-483d3108ad06/Cacao-Flower-for-MALVA_White_LR.jpg Pattern https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/ac5e1bc1-534d-4d32-a0a4-37318b00d518/Packaging-Design_MALVA-Chocolate.jpg Pattern Cacao Flower Packaging Design https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/16be26e9-d814-40f7-81bf-6fc7edf683ba/Cacao-Flower-No.2_GOLD_LR.jpg Pattern https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/9047fb31-ed9f-476d-b18e-fad969e0da21/Packaging-Design_MALVA_Chocolatev2.0.jpg Pattern Cacao Flower Design V2.0 Chocolate Box https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/25d639d0-7462-4dc8-baa2-0f56fc75b623/Sweet-Peas-Repeat_LR.jpg Pattern https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/ffa3c429-a2d1-4a5a-9190-cc4a6a2ca13c/Cream-Tube-Mockup_SweetPea_Lilac_BethArmstrongDesign.jpg Pattern Sweet Pea Packaging Design https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/90c76ad1-b856-4590-9f2f-cacd1128f5e3/Wildflowers-Pattern_LR_Beth-Armstrong-Design.jpg Pattern https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/e9d3ec99-bb66-412f-917d-001915e1dce4/Box-Mockup_Wildflowers.jpg Pattern https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/d7e923a3-e99f-4c21-9152-255a59506c11/Free-Flask-Water-Bottle-Mockup_Wildflowers.jpg Pattern https://www.betharmstrongdesign.com/shop daily 0.75 2022-04-13 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1623367617616-4MCDTU3C12RWRAL6D11M/NZFernFronds_KateNewlandCreative_Landscapeshot+2.jpg Shop - Trees that Count I am delighted to announce that I have teamed up with ‘Trees that Count’ a conservation charity bringing together community, business, and every day Kiwis with the vision of planting 200 million native trees across the country. This charity’s values align very closely with my own, as nature conservation is a topic that is dear to my heart. I feel a strong connection to the natural world, shaped by my upbringing on remote Scottish Isles. I owe this deep appreciation and wonder of nature to my father and his devotion to conservation. From an early age, I was introduced to the critical importance of protecting our natural world and this love of nature has led me to deepen my own passion for conservation. It felt fitting therefore that with my first collection of silk scarves, inspired by the beauty of New Zealand’s endemic ferns, to give back to our natural world by donating funds towards a much needed conservation project here in New Zealand. For every full-sized silk scarf purchased through my website, I will donate $10.00 to Trees that Count. Trees cost $10.00 each so for every purchase made, together we will be able to fund the cost of planting one native tree, support the valuable work started by this amazing charity and continue to combat climate change and protect our beautiful landscapes, waterways and forests for future generations! https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1624318112911-IRKXZTX88B9QLRDZWJQD/TreesThatCount_supporter.jpg Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.betharmstrongdesign.com/shop/silk-scarves monthly 0.5 2022-11-17 https://www.betharmstrongdesign.com/shop/p/postcards monthly 0.5 2023-10-26 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/ecf664bd-2cd7-4ac4-aeeb-5b674876903e/Hair-Flora_AF_Beth-Armstrong_03.jpg Shop - Postcards https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1ba1a715-cb2c-4250-9b37-d37d729442a1/Butterfly-Wonder_Abundant-Flora_Beth-Armstrong_02.jpg Shop - Postcards https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/3acfc6ca-51b5-4493-8ea7-860ace34cfde/Blondie-Surfer_FINAL_Embrace-the-Seasons_v2.jpg Shop - Postcards https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/a21d3486-1652-49f2-9f47-0c65d16d8198/Nestled_Abundant-Flora_BethArmstrong_01.jpg Shop - Postcards https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1698299393204-Y9DCLSBZLFQJ47MMWDM8/Beret-Lady-in-Green-Coat_LR_BethArmstrong.jpg Shop - Postcards https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1698299596306-AR3RCE6JT8EJOBHF8H32/Nestled_LR_No-pattern_Beth-Armstrong.jpg Shop - Postcards https://www.betharmstrongdesign.com/shop/p/kiokio-scrunchie monthly 0.5 2023-11-12 https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1633241623821-M129W0IMVMMTWKZRX7WH/Kiokionhair_BethArmstrongDesign.jpeg Shop - KioKio Scrunchie https://images.squarespace-cdn.com/content/v1/5fb43a093ddb4a0e2661361b/1633241624074-OEI2C8RNNFP2VYPEGNCS/KiokioScrunchieontable_BethArmstrongDesign.jpeg Shop - 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